Assigned today were pages 11 through 23 of the textbook. From this reading I was able to further my learning of rhetorical appeals speakers use to persuade their audience; additionally, I learned about the rhetorical analysis of visual texts.
Ending last class's reading on the topic of ethos, today's homework went into the rhetorical appeal that is logos. Greek for "embodied thought", appealing to logos means to think logically. Speaker's do so by supporting their main idea with details, examples, facts, statistics, and/or expert testimonies. Moreover, another way to appeal to logos is by acknowledging a counterargument and using a combination of concession and refutation - agreeing that the opposing argument is reasonable, but then but then denying its validity.
Moving on to the last of the three main rhetorical appeals, the use of pathos was introduced in this reading. On one hand, using pathos in one's argument appeals to emotions, values, desires, hopes, and, on the other, fears and prejudices. In order to establish pathos, speakers use wide ranging tools, such as imagery, figurative language, words with strong connotations, humor, juxtaposition, syntax, etc. However, effective speakers don't just use one of these rhetorical appeals, instead, they combine the three and use all.
In addition to understanding the speakers' use of rhetorical appeals, I also learned how to analyze the rhetoric of visual texts. Many visual texts are arguments; they are framed by a certain occasion, have a purpose, make a claim, and support it using ethos, pathos, and logos. In fact, in order to do a proper rhetorical analysis of visual texts one could use the acronym SOAPS (Subject, Occasion, Audience, Purpose, and Speaker).
Ending last class's reading on the topic of ethos, today's homework went into the rhetorical appeal that is logos. Greek for "embodied thought", appealing to logos means to think logically. Speaker's do so by supporting their main idea with details, examples, facts, statistics, and/or expert testimonies. Moreover, another way to appeal to logos is by acknowledging a counterargument and using a combination of concession and refutation - agreeing that the opposing argument is reasonable, but then but then denying its validity.
Moving on to the last of the three main rhetorical appeals, the use of pathos was introduced in this reading. On one hand, using pathos in one's argument appeals to emotions, values, desires, hopes, and, on the other, fears and prejudices. In order to establish pathos, speakers use wide ranging tools, such as imagery, figurative language, words with strong connotations, humor, juxtaposition, syntax, etc. However, effective speakers don't just use one of these rhetorical appeals, instead, they combine the three and use all.
In addition to understanding the speakers' use of rhetorical appeals, I also learned how to analyze the rhetoric of visual texts. Many visual texts are arguments; they are framed by a certain occasion, have a purpose, make a claim, and support it using ethos, pathos, and logos. In fact, in order to do a proper rhetorical analysis of visual texts one could use the acronym SOAPS (Subject, Occasion, Audience, Purpose, and Speaker).